US Open Chase Lounge Reservation System

EVERY YEAR just shy of 1 million tennis fans migrate to flushing meadows outside of NYC for 1 of the 4 Tennis majors….

Some years are plagued with nearly unbearable heat, causing the tournament officials to implement unprecedented 10 min heat breaks for the players. Fans proving to also not be immune to the blistering heat, seek refuge in anything available.

But for Chase card holders, respite from the heat was thankfully just a tap and a swipe away.

It's another example of beyond-the-box experiential tech, here coupled with Chase's client-first approach, elevating an event from pro-forma to headline worthy.

Highlights

• Verified JPMC customers at log in

• Allowed customers to reserve time slots at the JPMC US Open Lounge, and prompted wait-list signup via phone number when lounge time slot was full

• Collected insightful data about JPMC customers—who registered, who checked-in, how long they stayed, and how many times they came back—across various customer segments

• A very useful platform that JPMC can use for all of their Lounge type activations outside of the US Open: https://lounge.chasegetsyoucloser.com/venues