Levi's x Jordan 4 Launch Raffle Kiosks

In preparation for one of the most highly anticipated shoe launches of 2018, Levi’s needed a solution to mitigate chaos that ensued from their previous launch which shut down stores and cancelled the entire launch altogether.

Specifically, Levi’s wanted to alleviate line congestion, ensure that Levi’s fans had a chance to walk away purchasing the release, and increase in-store foot traffic.

Over the course of the weekend, in both New York and San Francisco, Levis collected 4022 unique entries and successfully delivered shoes to 1343 winners. Utilizing the custom raffle entry system with dedicated pick up times, we created a calm consumer experience.

Generating continuous, randomized URLs allowed for single entries per person on site. No bots and gamificiation!